# How Amplify works

An [Amplify](https://amplify-icp.com/) campaign follows a simple sequence of events:\
**Step 01:** Creator creates a campaign by filling out a form, and paying sets of rewards ($ICP or select ICRC tokens) and a minor platform fee\
**Step 02:** Users log in to Amplify and participate in the ongoing campaigns (automatic interaction from Amplify UI)\
**Step 03:** Campaign ends & winner(s) are picked by on-chain raffle (if participants > winners set for the campaign)\
**Step 04:** Winning user(s) claim their $ICP or ICRC token rewards, which are credited directly to their wallets.

At the end of a campaign life cycle:

* The creator/project gains engagement on their post and reaches the right target audience (ICP users).
* Users/participants can earn rewards for engaging in and winning campaigns.
